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Inspire people to wake up to their lives physically, mentally and spiritually by connecting with the power of their morning coffee ritual.

What's Deluis' Story?

My story with coffee started when I was two years old when my parents bought a coffee farm in Chinchina Caldas. I had the most beautiful memories growing while playing and “helping” my dad with some of the daily tasks while we were there. In 1989, I worked on that farm picking coffee for two weeks during our vacation time from school. It was one of the hardest but most insightful experiences of my life because of the difficulty, level of skill needed and physical strength required to endure the coffee picking task. I came to value this important task in the coffee industry not until many years later. Sadly due to financial challenges, our coffee production in that farm ended around 1999.

It wasn’t until 2013 during one of my trips to Colombia when having a conversation with my dad about specialty coffee, he got intrigued by this “new way” of producing and drinking coffee. He decided to do a small test and plant 1000 trees in a land we have in Colombia. Three years later, we picked those very first harvest. The uniqueness of our coffee beans and the delicious, fruity, sweet cup they produced came as a great surprise and confirmation we had an interesting potential to share this deliciousness with the world.

Rapid-fire questions!


Why did you choose coffee?  

It was due to the passion for this product, my love for the land where it’s produced, the stories of the amazing farmers dedicated to this craft. I'm not sure if I chose coffee or coffee chose me. :)

What’s your "Tt factor"? 

The fact that we see coffee more than a drink. We produce, roast and share our vision of coffee with people that value the power of transformation through their daily coffee ritual.

Your Top 3…:


…in coffee? Coffee that is produced with love, care and with the intention of sharing with
the world more than just a seed. As per variety, I like high altitude washed typicas

…roaster? Cat & Cloud

…mentor or your greatest inspiration? I am inspired by people doing things with passion,
creating and sharing their art with the world.

You are…

Washed or natural? Washed

Espresso or Filter? Coffee for me is not about one or the other, it is a continuous journey of exploration, try and error and experiencing different flavour and brewing methods based on the type of activity I am doing.

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